Kansas City Chiefs tight end Travis Kelce has landed a new brand ambassador role with Six Flags.

Kelce, 36, who re-signed with the Chiefs to return for his 14th NFL season this week, has joined Six Flags Entertainment as part of a "new strategic partnership," the popular theme park company announced in a news release shared by Business Wire on Thursday (March 12). The three-time Super Bowl champion will "provide marketing support to the Company’s portfolio of parks," giving the company access to his name, image and likeness for various advertisements.

"Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter," Kelce said in the news release. "The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to unforgettable experiences.”

Kelce, the fiancé pop superstar Taylor Swift, reportedly agreed to terms on a one-year, $12 million deal in 2026 with a chance to make $15 million ahead of his 14th NFL season, NFL Network's Ian Rapoport reported during the NFL legal tampering period on Monday (March 9). The Chiefs missed the playoffs for only the second time in the three-time Super Bowl champion's 13-year NFL career, which he said also played a factor in his decision.

“Of course I want to come back,” Travis told his brother, retired former Philadelphia Eagles center Jason Kelce on their New Heights podcast this week. “Of course I don’t want to end my career not making the playoffs and not having one of the best years. It still felt like I was hungry enough to get back at it.”

“Obviously, there’s still a little bit of that grit and that emotion. I f**king hated the way that s**t ended last year. I wanna make it right. I wanna get another chance at another f**king Super Bowl," he added.

Kelce finished the 2025 NFL season with 76 receptions for 851 yards and five touchdowns, having been selected as a Pro Bowler for the 11th consecutive season.